RoboWriter automated content creator

RoboWriter allows your sportsbook or sports related website to auto-create quality content that attracts and develops your target audience. All without hiring expensive writers (who spends most of their time drinking coffee waiting to be inspired)!

RoboWriter automates the creation of sports betting content such as match previews, line-ups, betting tips and emails/messages. 


RoboWriter is a “robot” journalist specialized in creating sports and sports betting content. It can write anything from tweets to emails to long-form analysis and previews. RoboWriter uses huge amounts of sports data, rule based algorithms and a sophisticated language database to create content that is unique every time.

For example, Robowriter creates about 5,000 betting previews every week on our live test site Tipsway. That’s five thousand unique articles.

Our current offering is focused on football (soccer), but the software can easily be expanded to handle other sports or even other subjects entirely such as weather forecasts, stock market analysis etc - the sky is the limit!




What could RoboWriter do for my sports site?


Let’s say you are running a sportsbook. Here are some examples on how you could use RoboWriter:

  • Create comprehensive betting previews for sporting events, engaging your customers to get involved
  • Write short “one-liners” for every sporting event suggesting a bet
  • Create automatic emails to all customers with betting highlights for the coming days
  • Write pre-season or pre-tournament analysis of leagues / groups / selections of teams and players
  • Post the automated content to social media channels
  • Generate live betting tips on the fly as matches happen




Quality content marketing, whether its in the shape of an article, email or social media post, can significantly improve the key numbers in your business such as sportsbook visits and visit duration, customer engagement and revenues.



But wait - there are even more exciting opportunities!


Let’s say you integrate RoboWriter with our customer segmentation/risk management tool RoboSort. By using these insights you could open up excellent marketing/CRM opportunities such as (and these are only sample scenarios):

  • Providing unique betting advice to clients based on their preferred sports and leagues – each customer gets content created uniquely for them
  • Creating personalized betting advice to customers based on habits and preferences
  • Give the customers quality content at the times and weekdays when they are usually active
  • Recommend betting opportunities (with full analysis) of sporting events similar to the customers’ preferences

A few more examples:

  • E-mail Saturday’s Premier League previews to the top 500 profitable customers who like betting on the English Premier League
  • Prepare possible live betting scenarios for a Serie A match and show it to Italian customers logging into the sportsbook within one hour before the match starts
  • Create unique reports after the bet is settled with relevant information concerning the bet
  • Automatically generate a unique “online sports betting newspaper” for each customer with relevant news, previews and offers




Norway's 2nd biggest online newspaper Dagbladet use RoboWriter


RoboWriter is an excellent tool for sports content media services, sports betting affiliates and other outlets publishing previews of sporting events.

Norway's second biggest online national newspaper Dagbladet (in print since 1869!) use the Norwegian version of RoboWriter to create and support their popular daily football preview and betting service.

Combining the expertise of a sports betting journalist and the automation from Netbots Norway provides readers with a comprehensive daily coverage of football written from a betting perspective.

We are very happy to welcome Dagbladet as our exclusive RoboWriter clients in the Norwegian market!






The sky is the limit!


To further explore the possibilities for bookmakers and sports betting sites within automatic content creation, CRM, sales and marketing, contact us today!



Today's highlighted live preview:


Bordeaux vs Le Havre - Tue 31.January 19:45 (UTC)
It’s busy days for these teams as both were in action only a few days ago. There’s no rest for the wicked, or in this case; no rest for Bordeaux and Le Havre.

Bordeaux form and stats
21 points is a decent return from 10 Ligue 2 games here at Stade Matmut-Atlantique for Bordeaux. The data says 6 wins, 3 draws and 1 loss.

Happy days for Bordeaux in their previous game, a fixture away at Dijon (placed 16th) that ended with a 3-0 victory. Defender Barbet got the top score of the team in the match with a rating of 8.85/10. Barbet scored two goals and won 3 of 4 duels. Preceding that game was the home draw versus Amiens SC that ended 1-1.

The bookmakers consider this a fairly even contest. One could say only the home advantage separates the teams. It could be relevant to look at how Bordeaux have performed in matches similar to this (as small favourites). Our database has found 10 matches with the results: Won 2, drawn 3 and lost 5.

There's a new game coming up fairly quickly for Bordeaux as they are travelling to their away game against Pau in the Ligue 2. That match is three days after this one.

The Bordeaux fans would probably like to see some more goals scored at their own stadium in the league, the tally being 14 in 10 matches. Bordeaux have only conceded 5 from their league home games. For more goal stats, check the Statistics tab above. It's worth mentioning that 3 of these goals has been conceded in their last three home matches.

Le Havre form and stats
Playing away, Le Havre, who have the fewest conceded goals (8) in Ligue 2, have won 5 games, drawn 4 and suffered 1 defeat in the Ligue 2 this season. In general it has been a productive period now for Havre as they haven't lost any of their last 18 games.

Le Havre are the visiting side once again, their previous game being the 1-1 draw at Amiens SC (placed 6th). As mentioned above, Havre drew the match against Amiens SC. Manager Elsner brought on Thiaré to rescue the draw from a losing position and it worked. Defender Lloris was the best team player with a rating of 7.8. Lloris served one assist, hit one key pass and won 3 of 6 duels. Before that, Le Havre secured a home win against Nîmes with the score 3-1.

So, this is expected to be a close game, an even contest. Looking at earlier matches with Le Havre playing away and similar expectations, we found 8 relevant matches. Results were 1 Le Havre win, 4 draws and 3 defeats.

A tale of few goals? 11 of this club's latest 13 league rounds have had two goals or less.

The visitors are returning home after this fixture, hosting Paris in just three days.

Havre find the net regularly in their away games. 14 goals from 10 away fixtures in the league. The Le Havre defense is a tough nut to crack, having conceded less than half a goal per away game on average ({4 goals} in 10 games).

Head-to-head
Le Havre - Bordeaux 1-0 was the product when this pair of participants previously met, also in this season. Numbers for the preceeding five meetings between these two participants are: three wins for Bordeaux, zero draws and two wins for Le Havre. Over 2,5 goals: two times; under 2,5 goals: three games.

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