RoboWriter automated content creator
RoboWriter allows your sportsbook or sports related website to auto-create quality content that attracts and develops your target audience. All without hiring expensive writers (who spends most of their time drinking coffee waiting to be inspired)!
RoboWriter automates the creation of sports betting content such as match previews, line-ups, betting tips and emails/messages.
RoboWriter is a “robot” journalist specialized in creating sports and sports betting content. It can write anything from tweets to emails to long-form analysis and previews. RoboWriter uses huge amounts of sports data, rule based algorithms and a sophisticated language database to create content that is unique every time.
For example, Robowriter creates about 5,000 betting previews every week on our live test site Tipsway. That’s five thousand unique articles.
Our current offering is focused on football (soccer), but the software can easily be expanded to handle other sports or even other subjects entirely such as weather forecasts, stock market analysis etc - the sky is the limit!
But what about my language, you ask. And the answer is that we can fairly easy adapt RoboWriter to run in (almost) any language.
What could RoboWriter do for my sports site?
Let’s say you are running a sportsbook. Here are some examples on how you could use RoboWriter:
- Create comprehensive betting previews for sporting events, engaging your customers to get involved
- Write short “one-liners” for every sporting event suggesting a bet
- Create automatic emails to all customers with betting highlights for the coming days
- Write pre-season or pre-tournament analysis of leagues / groups / selections of teams and players
- Post the automated content to social media channels
- Generate live betting tips on the fly as matches happen
Quality content marketing, whether its in the shape of an article, email or social media post, can significantly improve the key numbers in your business such as sportsbook visits and visit duration, customer engagement and revenues.
But wait - there are even more exciting opportunities!
Let’s say you integrate RoboWriter with our customer segmentation/risk management tool RoboSort. By using these insights you could open up excellent marketing/CRM opportunities such as (and these are only sample scenarios):
- Providing unique betting advice to clients based on their preferred sports and leagues – each customer gets content created uniquely for them
- Creating personalized betting advice to customers based on habits and preferences
- Give the customers quality content at the times and weekdays when they are usually active
- Recommend betting opportunities (with full analysis) of sporting events similar to the customers’ preferences
A few more examples:
- E-mail Saturday’s Premier League previews to the top 500 profitable customers who like betting on the English Premier League
- Prepare possible live betting scenarios for a Serie A match and show it to Italian customers logging into the sportsbook within one hour before the match starts
- Create unique reports after the bet is settled with relevant information concerning the bet
- Automatically generate a unique “online sports betting newspaper” for each customer with relevant news, previews and offers
Norway's 2nd biggest online newspaper Dagbladet use RoboWriter
RoboWriter is an excellent tool for sports content media services, sports betting affiliates and other outlets publishing previews of sporting events.
Norway's second biggest online national newspaper Dagbladet (in print since 1869!) use the Norwegian version of RoboWriter to create and support their popular daily football preview and betting service.
Combining the expertise of a sports betting journalist and the automation from Netbots Norway provides readers with a comprehensive daily coverage of football written from a betting perspective.
We are very happy to welcome Dagbladet as our exclusive RoboWriter clients in the Norwegian market!
The sky is the limit!
To further explore the possibilities for bookmakers and sports betting sites within automatic content creation, CRM, sales and marketing, contact us today!
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Game Innovation of the Year
- Starlet Awards 2020 awarded to RoboBattle
