RoboSort risk and customer segmentation

RoboSort offers a fully automated risk assessment and customer segmentation tool for sportsbooks, providing continuous checks of all active customers. It's daily reports eliminates the need for a costly profiling team working shifts and has given clients huge increases in ARPU and profit margins.

RoboSort's automation allows all active clients to be continuously checked and (re-)segmented, allowing an overview of the customer database not provided by any other solution.

RoboSort can do miracles for your sportsbook's bottom line

How does this sound? A number of UK sportsbooks started Robosort and immediately (from one quarter to the next) experienced an increase in 76% ARPU, on average 80% better margins and a huge positive impact on player experience.

Contact us today for a no strings attached talk and let us show you more! Or just read on...

RoboSort offers both an easy overview and a comprehensive understanding of your customers for risk management, customer care, marketing and reporting purposes. The RoboSort Risk Score provides a dynamic evaluation of your punters based on different types of behaviours and categorizes them from factors such as risk profile, profitability, staking and skill levels.

This is how it works. Every day, RoboSort checks users and:
  • analyses all bets made during the last 24 hours and runs a thorough, long-term bet history check of all users that placed a bet
  • compares odds data to market data
  • applies a set of scenarios (pre-defined and custom-made) such as bet frequency, stake patterns and selections
  • uses the data to index and rate users, identifying users such as sharps, VIPs or problem gamblers
  • generates various reports and emails them to relevant people/teams
With the daily reporting you are miles ahead (with a fraction of the cost!) of a “human” profiling team and are able to very quickly pick up on customer profiles such as high rollers/VIPs, sharps and/or recreational punters.

We guarantee that all new clients are checked within a certain time, for example 24 hours.

With our automation, all active clients are continuously checked and (re-)segmented allowing an overview of the customer database not provided by any other solution.

It's hard, or even impossible, for a sportsbook to find a piece of software that would be as cost-saving and profitable as RoboSort. 

Cost-saving because RoboSort could replace a whole customer profiling team working shifts to manage risk and keep in control of customers and bets. The risk management provided is more efficient and more immediate and alerts you to potential issues both with users, match fixing and sportsbook platform glitches.

Profitable because the CRM insights are invaluable for marketing and lead to great opportunities, such as precisely measuring the actual effect of customer acquisition and/or customer retention campaigns, spotting VIPs immediately and learning when and how customers act on your sportsbook.

"Excellent delivery. None of the competitors are even close."

– Morten Hauge, Head of Sport in Aspire Global

10 key advantages using RoboSort for your sportsbook

  • Check customers continuously and more thorough every time
    • Provides a better understanding of all customers, not just “extremes”. Great for CRM!

  • Extremely cost-efficient as profiling is 100% automated
    • “One person can control everything” – at least that what our client Aspire Global, using RoboSort for several of their sportsbook brands, says

  • Both micro-management and big picture reporting
    • Look at individual users or get a broad overview

  • Identify unfair play, sportsbook glitches, unhealthy betting, criminal activity etc.
    • Use RoboSort for early alerts of users exploiting software platform bugs or to identify problem gamblers. Operators are required to implement anti-money laundering policies and procedures to protect against fraudulent and criminal behaviour. RoboSort makes it easier to spot and report any suspicious transactions.

  • Customize scenarios and reports based on sportsbook strategy
    • Everything is fully customizable, allowing you to implement your overall sports betting strategies in RoboSort

  • “Repair” weaknesses in sportsbook platforms
    • Few sportsbook platforms are perfect, and we see that many sportsbook managers are frustrated when finding weaknesses in the odds setting process and/or risk management. We provide the perfect solution allowing you to isolate and fix such issues.

  • Fully automated customised reporting
    • RoboSort provides fully automated daily reporting to key members of your organisation, whether they work in risk management, customer care, sales, marketing or perform other relevant functions. Customise all reports based on focus area and recipient enabling all the roles in your company to receive only relevant information. Set filters to highlight or downplay certain behaviours, such as excluding “small fish”, show only winning customers, recent activity, first-time users and so on.

  • Great for marketing

    • Learn when customers are active and measure the effect of customer acquisition and/or customer retention campaigns. Access learnings on what types of customer your acquire, e.g. whether they are recreational bettors, bonus chasers, arbitragers, whales, sharks or a blend.

      Use insights to personalize marketing and offer great customer service. Combine with our RoboWriter automatic content creator to create personalized content for your sports betting clients without hiring human writers!

  • Big picture reporting & due diligence
    • The RoboSort customer segmentation tool provides an excellent overview of your customer database from a business standpoint, making it ideal for large scale evaluations of the status of your sports betting operation.

  • Responsible gambling
    • Responsible gambling is both an ethical and legal requirement and RoboSort can be a powerful tool in ensuring that your sportsbook can offer a fair and safe gaming experience that protects players from the consequences of problem gambling. Reports created by RoboSort can help identify customers developing or already having a gambling problem, enabling actions to be taken.

    Ready for all the advantages of RoboSort? Contact us today for a no strings attached talk and let us show you more!

RoboSort and GDPR

Netbots Norway follow EU privacy laws/GDPR as required by third party data processors. We make a data processing agreement with our customers and do not access any personally identifiable data. All data processing is done through a secure gateway.

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Game Innovation of the Year
- Starlet Awards 2020 awarded to RoboBattle