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Using real-time and historical data with an advanced AI model to create relevant top quality content at a very low cost.
The 2022 FIFA World Cup: Is your sportsbook ready?
More than 3.5 billion people watched the previous World Cup, and billions of euros were placed in bets. Are you ready to host the 2022 World Cup?
Sports Betting and Online Gambling in Africa: On the Rise
Sports betting is more and more popular in many African countries, fueled by the continent's love of sport. Online betting receives most of the growth.
What Star Wars can Teach You about Sports Betting
The Star Wars universe is full of interesting characters and infinite wisdom on how to succeed in life. Read their advice on sports betting!
The Dunning-Kruger effect and sports betting
Most people are simply not any good at estimating their own abilities and knowledge, claim psychologists.
Boost sportsbook user satisfaction by using competitions
Boost your sportsbook, improve your market position and increase your customer retention rates by offering added value such as contests!
How to make your users stay longer at your sportsbook
Are you doing enough to keep customers on your sportsbook website? Here’s how and why you should engage your users to stay on your site.
Belief bias and confirmation bias: A duo that controls your mind
How belief bias and confirmation bias makes you see and hear what you want to see and hear, creating your very own "echo chamber".
Eight ways to ensure happy and loyal sports betting customers
Consumers love to be appreciated. Few players in the sports betting industry do much to create that appreciation. Be better and grow rich!
How survivorship bias makes bad sports betting tipsters look good
The brain and betting: Survivorship bias is a mental mistake that could lead to costly errors, such as trusting the wrong sports betting “expert”.
5 ways to keep your sports betting customers happy
Customer retention is key to running a successful business. Here are five ways to make sure your sports betting clients stay with your sportsbook.
How sunk cost fallacy makes you lose in sports betting
The brain and betting: The sunk cost fallacy makes you chase losses and waste more time and money on doomed ideas.
How testosterone affects financial (and betting) decisions
Study: The role of biological factors in economic decision making, such as in financial and betting markets, should not be underestimated.
How anchoring bias affects decision making in sports betting
The brain and betting: Anchoring bias makes you rely too heavily on the first information you were exposed to when making decisions.
English Championship promotion play-off: Betting preview
The Championship promotion play-off is called the richest game in football. Here is a full betting preview with statistics.
Betting on the English League One promotion play-off
Here are some sports betting opportunities based on ten years of learning and statistics from League One play-off fixtures.