Boost your sportsbook, improve your market position and increase your customer retention rates by offering added value such as contests!
Are you doing enough to keep customers on your sportsbook website? Here’s how and why you should engage your users to stay on your site.
How belief bias and confirmation bias makes you see and hear what you want to see and hear, creating your very own "echo chamber".
Consumers love to be appreciated. Few players in the sports betting industry do much to create that appreciation. Be better and grow rich!
The brain and betting: Survivorship bias is a mental mistake that could lead to costly errors, such as trusting the wrong sports betting “expert”.
Customer retention is key to running a successful business. Here are five ways to make sure your sports betting clients stay with your sportsbook.
The brain and betting: The sunk cost fallacy makes you chase losses and waste more time and money on doomed ideas.
Study: The role of biological factors in economic decision making, such as in financial and betting markets, should not be underestimated.
The brain and betting: Anchoring bias makes you rely too heavily on the first information you were exposed to when making decisions.
The Championship promotion play-off is called the richest game in football. Here is a full betting preview with statistics.
Here are some sports betting opportunities based on ten years of learning and statistics from League One play-off fixtures.
A promotion play-off is used in most English leagues. This is a look at statistics and trends for League Two.